The design and purpose of the tele B2B marketing is very different from 'telesales'. The negative connotation associated with tele marketing is often due to confusion with telesales. Although Telesales are a form of tele marketing, telesales are typically used in the business world to sell a product or service, or essentially to close a sale. The call of telesales is not accurate if a sale is not generated and does not end during the call. The tele B2B marketing is different in that the purpose is to generate interest, encourage additional contact and build strong relationships and B2B calls are typically made directly to decision makers within the organization or the potential of existing customer. Depending on the desired outcomes of its TV marketing campaign B2B callers output B2B tele marketing can entice the recipient to ensure the call in wanting to hear more about your product or service, or may be attempting to schedule a visit of continuing with a company representative to discuss potential customer needs, while belonging to his business, in more detail.

Tele players B2B marketing often make contact to gather information from clients or potential clients to improve their own processes and procedures. These types of calls are often referred to as tele marketing surveys. The results of surveys on the tele marketing are often instrumental in improving company policies, procedures, and strategic decisions.