The website of the company is currently one of the best business tools available to the company. Everyone knows the first thing we do when our interest is to find something online. If we seek a new provider, etc? go to Google and find your website. The first impression we get from there. Therefore, we recommend to update at least every two-three years because the website content and design are outdated with time. And because the needs of the customers or how to communicate it, together with the greater experience of the company and its customers, we can redesign the content more attractive to potential customers.

And not only have the website is basic, but also give high in major search engines and databases sector to help us improve the positioning of our website.

An attractive site with good positioning can make us find our potential customers. So we will be them who contact us directly (via email or phone) for advice and quotes things. And all without leaving the office.

Consider if you are one of these actions and their results. Implement improvements to those who believe they need it and if you have any doubts, consult an expert who can advise you without obligation.

Surely if analyzed its customer, a good portion of them have the contacts. Hence its importance. In all sectors today the difference between a product and if proven, it is sometimes difficult to perceive. But what you can do is convey the personality of responsible business, professional, treatment nearby, and so on. In a globalize world we make a difference. We must therefore take any professional event, fairs, meeting to talk with attendees, distributing cards and look for synergies and opportunities for collaboration.

And without forgetting that these relations should be maintained with our existing customers (sometimes so forgotten the loyalty). It's good to go regularly in contact with all customers, even those who worked on one project, because you never know when they can return to need a new service.

It is a great tool when used correctly. Not only for its effectiveness but because today companies can not afford the door cold. Who will service without an appointment? It is by appointment and sometimes fail. It is therefore important in any commercial department have a dedicated person to conclude visits with potential clients. Own business can be a time to be devoted to the week, a person dedicated to it, or outsource to specialist firms.

What is the key to work? A good database of potential clients, get in touch with the interlocutor for our needs, be prepared to argue a clear contact with a good value proposition, a good education to the person who calls on the company, its products and services and much perseverance. The success is assured.

We recommend three actions that any company, regardless of size and sector, can do to make themselves known and gain customers: telemarketing, public relations, website of the company.

All are known, and surely some of them and their company is doing. But have you wondered if you do it the right way? Are you getting real results with them? We explain below the keys to a correct implementation.

1. Telemarketing

2. Public Relations (PR): Networks of Contact

3. Harnessing the Web