It is a great tool when used correctly. Not only for its effectiveness but because today companies can not afford the door cold. Who will service without an appointment? It is by appointment and sometimes fail. It is therefore important in any commercial department have a dedicated person to conclude visits with potential clients. Own business can be a time to be devoted to the week, a person dedicated to it, or outsource to specialist firms.

What is the key to work? A good database of potential clients, get in touch with the interlocutor for our needs, be prepared to argue a clear contact with a good value proposition, a good education to the person who calls on the company, its products and services and much perseverance. The success is assured.